Comparing the usage data of an app and a mobile website for an academic library

Apps are used by university libraries to disseminate their collections and services. In 2011 the University of Salamanca (USAL) launched the first mobile app for libraries in Spanish-speaking regions: Biblio USAL. Usage data was gathered for this app (2011-2015) and analyzed and compared to that of the university library’s mobile website. The findings show a preference for adapted web versions and the need to offer new generation apps that provide services not featured on the website.