EL PATRIMONIO CULTURAL CAMPESINO Y SU CONTENIDO CONSERVACIONISTA THE RURAL CULTURAL HERITAGE AND ITS CONSERVATIONIST CONTENT

El articulo presenta un estudio de caso que contempla la educacion ambiental contextualizada de los campesinos productores del municipio de Gibara en la provincia de Holguin, Cuba, ya que estos practican una agricultura intensiva no sustentable, con fuertes agresiones al medioambiente. Esta educacion ambiental se sustenta en el rescate y aplicacion del contenido conservacionista del patrimonio cultural campesino, en un proceso a traves del cual los agricultores conciencian el valor de su cultura y la vigencia de su patrimonio. El trabajo recoge las principales tradiciones y costumbres que tributan a una agricultura sostenible. ABSTRACT The article presents a case study, which includes farmers’ contextualized environmental education in the municipality of Gibara, Holguin, Cuba. It was so, since they practice unsustainable intensive farming, which strongly affects the environment. This environmental education is based on the rescue and implementation of the conservationist content of rural cultural heritage, in a process through which farmers are aware of their cultural value and validity of their heritage. The paper covers the major traditions and customs that contribute to a sustainable agriculture.