Introducing Decision Making in a World of Comparative Effectiveness Research

Although comparative effectiveness research (CER) is now a widely-established discipline, less attention has been paid to how it has been used in practice by decision makers in the life sciences industry and the extent to which it has satisfied the needs of stakeholders. While CER often provides important insights, valuable information sought by the ultimate “consumers” of this research often is not available to support the decisions they must make. This Introduction sets the context for the remaining chapters in Decision Making in a World of Comparative Effectiveness. Contributions by senior industry executives, key opinion leaders, accomplished researchers, and leading attorneys involved in dispute resolution consider issues important to life sciences industry decision makers both in the US and globally.