스포츠센터 지도자의 직무역할 속성에 대한 중요도-성취도(IPA) 분석

This study was designed to measure the importance and performance of the leader’s job attributes which meet the services for the sports center customers. To fulfill the purpose of the research this study used IPA method to compare and analyze the attributes. Data collection was accomplished by self-administration method. Out of 260 survey sheets, 11 sheets were discarded because those were lack of consistent response. Therefore, total of 249 survey sheets were used for the final analysis. First, those job attributes which falls on the first quadrant(Keep up the good work) and the importance and performance were both highly ranked with were job training, inter-person relation, job-relating knowledge, and technology guidance. Second, tho job attributes of the second quadrant(Concentrate Here) which means the importance were highly regarded but performance were low were customer management, communication, and work ethic. Third, tho job attributes of the third quadrant(Low Priority) which means both the importance and performance were low were public relation management, plan management, image management, work spontaneity, computer utilizing capacity. Fourth, tho job attributes of the fourth quadrant(Possible Overkill) which means the importance were lower than the expected performance were understanding of the organization and office skills.