부산방문 일본인 개별자유여행객(FIT)의 여행 행태

This study was to examine the travel behavior patterns of Japanese free independent travelers in Busan, Korea. 332 sample from the secondary data of ``2008 Busan Foreign Tourists Survey`` was used for empirical analyses. Results indicated that the Japanese free independent travelers had more diverse travel purposes compared to the most package travelers. In addition, the Japanese free independent travel was likely to have previous visits to Busan. In terms of tourism information source, the Japanese free independent travelers were tended to heavily rely on the word of mouth from their friends, families, and colleagues. While package travelers mostly relied on travel agents, internet also appeared to be an important information source for the Japanese free independent travelers, Based on the findings of this study, practical implications and suggestions for the future research were also addressed.