On Legal Regulations of Medium's Illegal Advertising Activities

The advertisement market order has been affected gravely by Medium's illegal advertisement activities in China.In order to defend advertisement order,the essay analyzes causes and countermeasures of medium's illegal advertisement activities.The legislative defect is the most important cause of medium's illegal advertisement activities.For example,there are lots of legal conflicts among advertising rules,and there is little legal responsibility to illegal advertisement,and advertisement legal action system is not perfect.Based on analysis to these causes above,the essay puts forward some countermeasures to advertisement legislation: the Advertisement Law should be amended,and civil liability breaking the Advertising Law should be amended too,and in the mean time,the administrative system should be rebuilt and the representative of the system should be established.