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Decision Making in Marketing Management
Decision Making in Marketing Management
1997
J. Alleman
Gerrit Antonides
R. W. Armstrong
J.H.J. Avendonk
D. de Boer
J.J.W. ten Bosch
G. H. Van Bruggen
L.P. Bucklin
A. Chan
D. Daamen
Arco Dalebout
S.P. Douglas
Soumitra Dutta
Y.M. (Yvonne) van Everdingen
W. Faes
F. M. Go
R. Govers
Klaus G. Grunert
A. Hemetsberger
K.R.E. Huizingh
C.L. Jenkins
S. van Kooten
M. Lambkin
Mark A.A.M. Leenders
M. Leijnse
S. Maital
R. Meertens
C. Mok
L.C.I. Nuhaan
W. Otten
P.A.M. Oude Ophuis
P. Pauwels
F.F. Pigeaud
R. Pine
Adriaan T.H. Pruyn
J. van Rekom
C.B.M. (Cees) van Riel
H. J. Riezebos
Ale Smidts
M. Snijders
A. Strazzieri
N.E. (Natasha) Stroeker
G.T.H. Swaanenburg
L.H. Teunter
A. Van Tilburg
K. Vandenbempt
C.D.G. Verstappen
E. Visser
J.B. Vollering
A.G.A.L. van de Vorst
W. (Wim) de Vries
Eric Waarts
Michel Wedel
Berend Wierenga
A. G. Woodside
G Ye
W. Zhang
W.F. (Fred) van Raaij
Keywords:
Business marketing
Marketing management
Marketing
R-CAST
Marketing mix
Marketing research
Business decision mapping
Decision support system
Marketing strategy
Business
Decision engineering
Correction
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