Measurement of Critical Factors: A Case of Telecommunication Industry

The pragmatic objective of this research was to provide a basis for the telecom firms to evaluate and understand the factors which affect their regular decision making. It is essential to understand the interrelationships and complexity of such factors that affect the competency and profitability of a telecom firm. In this paper, ten key factors were identified which affect the telecom industry. It can be concluded that no single factor would be self-evaluating for the firm; therefore, it becomes essential to identify the interdependency of the factors. ISM procedure is utilized to establish such interdependency among different factors for every facet of the telecom industry. The outputs of ISM are fed into the MICMAC analysis for identifying the driving and dependence power of the respective factors. Therefore, this analysis provides a systematic framework to understand such relations and hence eases the manager’s burden of decision making to enhance productivity.