From positivism to social constructivism: an emerging trend for CSR researchers

In this chapter, the authors chart the history of CSR activities over the decades, review methods undertaken by researchers and discuss the direction for future research methods. The theme of this chapter is to develop an argument shifting from positivism to social constructivism in CSR research. In this journey the research design is arguably biased towards a phenomenological approach that encompasses abductive paradigms. We take a case study design as findings are considered situational and contemporary and would build a stronger argument for mimetic actions among corporations in our society.