Reading Competitive Tea Leaves as Drivers fo r Growth

Identifying, monitoring and assessing competition i s an expected task of any vibrant business organization (perhaps except for utilities and monopolistic companies). The manner this function takes place varies in scope an d quality. This task is often deficient in assessing or understanding the competitive environment and what it means, or what implications can be drawn for recommending future growth activities. This paper will discuss current practices and some new ways for ass essing competition and what can be learned from this analysis.