Taking Priming to Task

Abstract. The current research examined potential moderators of gender and racial stereotype priming in sequential priming paradigms. Results from five experiments suggest that stereotype priming effects are more consistent in tasks that elicit both semantic priming and response competition (i.e., response priming paradigms) rather than tasks that evoke semantic priming alone (i.e., semantic priming paradigms). Recommendations for future stereotype priming research and the implication of these results for the proper interpretation of stereotype priming effects are discussed.