Developing a new lease product

The main aim of this study is to answer the management decision problem which is: “Is the pay-per-mile lease product a viable addition to the current product portfolio?” To answer this question, the research project was divided into three parts. First, a financial risk analysis was conducted to find ways of minimising financial risk of the new lease product. Second, the study looked at whether the new lease product could be managed administratively and accounting-wise. Third, a survey was held to find out whether customers are interested in the mileage-based product.