Desenvolvimento de produtos tradicionais artesanais e destinos turísticos regionais no contexto da indústria criativa

Craftsmanship is a Traditional Productive System (TPS) in the context of Creative Industries and an important component of a tourist destination. In this sense, the objective was to understand the portfolio management of craft textile and craft mining products based TPSs, which are connected with regional tourist destinations. On one hand, these TPSs deal with competition, management and products and, on the other hand, with a social reality: collective decision making; need for transparency; possibilities of understanding economic and social interests; and the emancipation of the residents of the analyzed destinations. In each TPS, a multicase study was conducted, which included research and bibliographical and documental analysis. The results show that the division of labor and specialization is a feature of the TPS contemporary and that this structural configuration inhibits innovation in the development of products to meet touristic market with souvenirs.