COMPARATIVE STUDY OF VARIOUS HERBAL COSMETICS: A SURVEY

Objective: The objective of the study was to compare various herbal cosmetic brands to find their popularity ranking. Methodology: The method used is a survey-based questionnaire. Results: According to the above survey conducted in Kanpur regarding herbal products, we came across the following result that Himalaya was the most popular brand as compared to other brands like Patanjali and Joves and other similar brands. Conclusion: There is not at all shortage in the demand for herbal products in the market. The consumers concern toward health risk and harmful effect of chemical products forcing them to switch over to natural products. There is high favorability of Himalaya products among its users.