Core vision, strategic vision and visionary leadership: a qualitative field study by mintzberg typology

Purpose - The aim of our study is to reveal the existence and difference of the concepts of strategic vision, visionary leadership and core vision that have been tried to be differentiated since the study of Westlet and Mintzberg (1989). Methodology - Qualitative research method was used based on the discourses of strategic leaders of logistic enterprises which operate as an important support function at strategic level. Data were analyzed with Nvivo 12 program. Findings- The results of word tree analyzes of R & D, new and project concepts that emerged in the context of our research as a result of frequency analysis are supportive as they point to the basic concepts that form the core vision of the sector in our research field. Conclusion- Survival in a chaotic and complex global business world highlights strategic leaders and their strategic visions. However, strategic vision alone is not enough for enterprises to have sustainable competitive advantage.