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The Effect of corporate reputation management as a competition tool on tourism businesses
The Effect of corporate reputation management as a competition tool on tourism businesses
2010
Yüksel Öztürk
Serdar Çöp
Rana Allahyari Sani
Keywords:
Tourism
Customer retention
Loyalty business model
Marketing
Service quality
Customer satisfaction
Profitability index
Business
Hospitality industry
Reputation
corporate reputation
reputation management
Public opinion
Correction
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