PENGARUH DIMENSI EXPERIENTIAL MARKETING TERHADAPKEPUASAN KONSUMEN Pada Konsumen Cafe Kopi KETJE PinehurstBandar Lampung

Some complaints that are felt by visitors the coffee shop KETJE Pinehurst Bandar Lampung in 2019 which tends to directly affect customer satisfaction. In order increase customer satisfaction coffee shop KETJE Pinehurst Bandar Lampung have to increase the services and design which can make the good and positive impression on consumers. The problem in this study is whether experiential marketing dimension effect on consumer satisfaction at coffee shop KETJE Pinehurst, Bandar Lampung. The research designed used in this research is desciptive verification study using the Alpha formula Croanbach’s which was calculated with SPSS 20.0 by means quantitative analysis and test hypothesis multiple liniear regression analysis, . The results of the the highest score calculation fo experiential marketing dimension variables that affect customer satisfaction are sub-variables sense (X1) Keywords : Sense, Feel, Think, act, relate, and customer satisfaction Beberapa keluhan yang dirasakan pengunjung Cafe Kopi KETJE Pinehurst Bandar Lampung 2019 cenderung mempengaruhi kepuasan konsumen secara langsung. Permasalahan dalam penelitian ini adalah apakah dimensi Experiential Marketing berpengaruh terhadap kepuasan konsumen Cafe Kopi KETJE Pinehurst Bandar Lampung. Desain penelitian yang digunakan dalam penelitian ini adalah penelitian deskriptif menggunakan rumus Alpha Croanbach’s yang dihitung dengan bantuan SPSS 20.0 dengan alat analisis kuantitatif serta menggunakan uji hipotesis analisis regresi linier berganda, Hasil perhitungan skor tertinggi untuk varibel dimensi experiental marketing yang mempengaruhi kepuasan konsumen adalah sub variabel sense (X1). Kata kunci: Sense, Feel, Think, Act, Relate dan Kepuasan Konsumen