기술혁신의 원천으로써 전시회 기능에 관한 연구

Technology innovation is the core of competitive advantage in modern companies. Therefore, firms are actively engaged in various activities for innovation. This study aims to identify the exhibition’s function as an source of technology innovation that has not been discussed in the previous studies. For research, the impact of the exhibition on the innovation is divided into indirect effect and direct effect through R&D investment and conducted an empirical analysis. Among the companies participating in the KIS 2016 survey, 1,698 companies remaining except for the missing figures are analyzed. The relationship between exhibition and R&D investment is based on OLS regression analysis, and the relationship between exhibition and innovation is based on logistic regression analysis. The results shows that the exhibition has the ability to improve technological innovation, but it has not affected R&D investment.