The upside-down self: One's own face recognition is affected by inversion.

One's own face is recognized more efficiently than any other face, although the neural mechanisms underlying this phenomenon remain poorly understood. Considering the extensive visual experience that we have with our own face, some authors have proposed that self-face recognition involves a more analytical perceptual strategy (i.e., based on face features) than other familiar faces, which are commonly processed holistically (i.e., as a whole). However, this hypothesis has not yet been tested with brain activity data. In the present study, we employed an inversion paradigm combined with event-related potential (ERP) recordings to investigate whether the self-face is processed more analytically. Sixteen healthy participants were asked to identify their own face and a familiar face regardless of its orientation, which could either be upright or inverted. ERP analysis revealed an enhanced amplitude and a delayed latency for the N170 component when faces were presented in an inverted orientation. Critically, both the self and a familiar face were equally vulnerable to the inversion effect, suggesting that the self-face is not processed more analytically than a familiar face. In addition, we replicated the recent finding that the attention-related P200 component is a specific neural index of self-face recognition. Overall, our results suggest that the advantage for self-face processing might be better explained by the engagement of self-related attentional mechanisms than by the use of a more analytical visuoperceptual strategy.