The Influence of Social Media Writing on Online Search Behavior for Seasonal Topics: The Sociophysics Approach

Using seasonal topics as the study subject, in this study, we focus on the timing gap between social media writing and online search behavior. To conduct our analysis, we used the mathematical model of search behavior, comprising the sociophysics approach. The seasonal topics selected were cherry-blossom viewing for spring, bikinis for summer, autumn leaves for fall, and skiing for winter. We also picked up the event like Christmas and Halloween. We analyzed the influence of blogs and Twitter on search behavior and found a deviation of interest in terms of timing. We also analyzed seasonal topics in newspapers after 2010 and observed deviations in the number of searches and spikes in the number of references in newspaper magazines.