Demographic Factors in Assesing Quality in Higher Education: Gender Differences Regarding the Satisfaction Level of the Perceived Academic Service Quality

This study aims to present the demographic structure of the Bachelor students at the German study line within the Faculty of Economics and Business Administration, Babeo - Bolyai University, Cluj -Napoca and in the same time highlights the correlation between the gender and the satisfaction level of the respondents. The demographic variables are essential in understanding the main factors that may contribute to the academic performance of the customers. Moreover, the study provides by means of statistical methods relevant information about the differences between male and female students, regarding their satisfaction level of the perceived service quality. On the one hand, students' demographic structure has an essential role in highlighting the quality dimensions. On the other hand, the paper seeks to explore the importance of identifying the variables that may contribute effectively to students' performance. Among the variables that influence students' quality of academic achievement are also: student factors, family factors, school factors and peer factors (Crosnoe, Johnson and Elder, 2004).