Improvement of Microblog Recommendation System Based on Interaction Strategies of Agricultural E-Commerce Enterprise

In the web 3.0 era, social media and e-commerce are converging. Microblog platform designs recommendation system (RS) based on consumer characteristics, which helps to promote marketing effect. Different from the existing RS research results, this paper improves the RS from a new perspective of interaction strategies of agricultural e-commerce enterprise. The aim is to find the high interaction effect from emotional tendencies in the microblog interaction strategies, so as to enhance the interaction of recommendation information and realize the user participation of enterprise microblog in the platform.