Grapefruit juice: Florida department of citrus' school kids flavor evaluation project

Studies into the demographics of consumers who purchase grapefruit juice, have shown results which are skewed toward the older consumer. Basically the younger generation purchases little if any quantities of grapefruit juice on a regular basis. Therefore there is a tremendous opportunity for the sale of grapefruit juice amongst the younger generation. The challenge is to manufacture a grapefruit juice or grapefruit juice product which appeals to the younger generation of consumers including school aged kids. A comparative test of canned and chilled grapefruit juice from concentrate involving school kids was recently conducted and the results of this test will be reported.