Attractiveness maximisation model for designing product complexity

One of the decisions determining whether customers will admire the product is the degree of product complexity to most attractive customers. Product complexity results from the overall product features presentation, the greater the number of features, the more complex the product, and vice versa. Practically, enterprises already know not only simple products but also complex products do not necessarily attract customers. No existing approach can guide enterprises to determine the most suitable level of product complexity. This study intends to propose a quantitative mathematical model to compute product complexity based on product features, and then link product complexity to product attractiveness to the customer. The product development team can therefore obtain a suitable amount of product features combined to produce the optimal product complexity that attracts customers to the greatest extent, and then design products based on the determined product features. The results of the example demonstrate th...