La responsabilidad social estratégica en Universidad. Caso de estudio: Escuela Técnica Superior de Ingenieros Industriales de la Universidad Politécnica de Madrid (ETSII-UPM) = Strategic Social Responsibility at University. Study Case: Escuela Técnica Superior de Ingenieros Industriales de la Universidad Politécnica de Madrid (ETSII-UPM)

Implementation of strategic social responsibility at universities is still a challenged. Although there is a lot of initiatives to incorporate social responsibility in the main areas of university (teaching, research, management and community outreach), the holistic integration is far to be reached. This paper describes the initiative developed by a school of engineering for transmitting socially responsible culture through all the organization levels as the first step to the change towards the strategic management of sustainability.