The sexual health of boys and men : Commercial advertisements are needed to create a condom culture

This article discusses the importance of commercial advertisements in promoting sexual health of boys and men by creating a condom culture in the UK. It was noted that in the UK sexually transmitted infections (STIs) in young people are increasing and there are about 90000 teenage conceptions a year being recorded. The report can be considered as an impact of limited success in health promotion; however using commercial advertisements to promote particular condom brands could have prevented the problem. Although education and health bodies have already made condoms more available to young people and developed an understanding of their health benefits but without a cultural move making condom use popular the problem will continue to exist. Moreover the restrictions placed on advertising condom are a significant factor that led to the problem. Therefore pragmatic revisions to existing rules on the commercial advertising should be done in order to help reduce STIs and unwanted pregnancies.