THE EFFECTIVENESS OF THE TOURISM AWARENESS EDUCATION MODEL FOR COMMUNITY-BASED TOURISM OBJECT MANAGERS IN AGAM DISTRICT, WEST SUMATRA, INDONESIA

This research aims to describe the design of the community-based tourism awareness education model and the effectiveness of the tourism awareness education model. This research is included in the Research and Development (RD candidate participants and selection of potential participants with the preparation stage including; a) objectives, materials, strategies, procedures, media, teaching materials, evaluation, b) socialization of program introduction, c) program implementation, and d) mentoring; 2) the effectiveness of the community-based tourism awareness education model was seen from the test results of participants which showed that there were differences in the results before and after education, where after education a higher average value was obtained, with a smaller standard deviation. Although divided into 2 groups, the educational results showed no significant difference between the post-test scores in group 1 and group 2. This proves that education has been effective in providing awareness for community-based object managers. Keywords:  Effectiveness, Tourism Awareness Education Model, Community-based Tourism Object Manager, ADDIE Model