La Mirada patrimonial, reconocida por la UNESCO en un destino cultural. Análisis de las opiniones de viajeros vertidas en Trip Advisor, caso: Guanajuato, México.: The heritage look, recognized by UNESCO in a cultural destination. Analysis of travelers opinions expressed in Trip Advisor, case: Guanajuato, Mexico

This paper deals with patrimonial representations of cultural destinations, in this case, the city of Guanajuato in Mexico, declared by UNESCO the four criteria of exceptionality, as a World Heritage Site. The city has an important for tourist activities, and a considerable amount of tourist attractions of various kinds. Heritage resources should be preferred by visitors given its exceptional nature on a global scale, without detriment (?) to other attractions. The present investigation, focuses on observing the positioning of the heritage attractions, according to the opinions of the users of the Trip Advisor website. The methodology is based on selecting from a total amount of attractions, those that have more than 500 opinions, to difference those that respond to the four exceptionality criteria, as well as the assessments contained in these opinions, which show their acceptance. It is concluded that the preference of the heritage attractions (close to 40%), maintain a scarce relation with the rest of attractions, in addition, it is observed that these attractions are not enough, which marks a sense of attention for the managers of the tourism in the city, which has the option to focus on the tourist to look on the recognized cultural heritage. As a research contribution, its considerable that the data generated in Trip Advisor constitute a source of information complementary to the traditional ones, and that its analysis is a complementary and innovative tool to carry out this task.