IMPACT OF SALES PROMOTION ON CONSUMER BUYING BEHAVIOR TOWARDS HOME ENTERTAINMENT PRODUCTS IN INDIAN URBAN MARKETS

Sales promotion serves three essential roles - it informs, persuades and reminds prospective customers ab out a company and its products. The most useful product or brand will be a failure if no one knows that it is available. To analyze this sort of comparative study of consumer behaviour is considered to be one of the challenging problems in marketing studies. The main problem of the study is to know the impact of sales promotional activities on the consumer preference and satisfaction.