Everything you need to know to start your own small business

Making and Breaking the Small Business. No Room for Illusions: Small Business Realities and Self-Deception. Sutton's Law: Simple Is Effective. Connecting Products and Customers. Marketing the Products. Building and Managing the Staff. Managing the Accounting and Financial Controls. Managing Cash Availability. The Pitfalls of Expansion: Managing Growth. Understanding the Business Inside Out. Planning for Action and Results. Epilogue. Suggestions for Further Reading. Index.