Exploring Regional Patterns of Agritourism in the U.S.: What's Driving Clusters of Enterprises?

Agritourism is a consumer-driven innovation that producers are exploring as a means to diversify and grow farm-based revenues. In order to help guide management and policy decisions, we conduct an exploratory spatial data analysis and find that travel infrastructure, region and rurality, characteristics of the local economy, and proximity to outdoor attractions are all significantly associated with the probability of a county being an agritourism hot spot. Mapping our primary spatial analysis’ residuals, we further identify counties with unique agritourism market conditions as a starting point to identify best practices that other regions interested in agritourism development might follow.