The differential power of extraneous influences to modify aesthetic judgments of biological and artifactual stimuli

We addressed the question of the extent to which external information is capable of modifying aesthetic ratings given to two different categories of stimuli-images of faces (which belong to the biological category) and those of abstract paintings with no recognizable objects (which sit in the artifactual category). A total of 51 participants of different national origins rated the beauty of both sets of stimuli, indicating the certainty of their rating; they then re-rated them after being exposed to the opinions of others on their aesthetic status. Of these 51 participants, 42 who met our criteria were selected to complete the experiment. The results showed that individuals were less prone to modifying their ratings of stimuli belonging to the biological category compared to those falling into the artifactual category. We discuss this finding in light of our theoretical Bayesian-Laplacian model and on the evidence given by previous empirical research.