Old Web
English
Sign In
Acemap
>
Paper
>
CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA: FROM THEORY TO PRACTICE
CUSTOMER ENGAGEMENT MEASUREMENT IN SOCIAL MEDIA: FROM THEORY TO PRACTICE
2018
Othman Boujena
Isabelle Ulrich
Aikaterini Manthiou
Bruno Godey
Keywords:
Social media
Customer engagement
Marketing
Business
theory to practice
Public relations
Sociology
Correction
Source
Cite
Save
Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI
[]