Research on the Competitiveness of Packaging Cultural and Creative Industry from the Regional Perspective

with the in-depth development of knowledge economy, the competition in the industry level becomes more and more intense. As an advanced and emerging service industry, packaging cultural and creative industry can effectively promote the growth of related industries. It has become the new impetus for the sustained growth of the regional economy and has become one of the most important engine to enhance the overall competitiveness of the region, especially for cities. People can make a core competitive cluster of packaging cultural and creative industry from the following steps: promoting the coordinated development of cultural and creative industry with traditional industries, improving the industrial chain and promoting the industrial chain to high-end development, Optimizing the industrial development environment, Expanding the investment and financing channels, accelerating the development of park agglomeration, accelerating the development of public service platform, building talents highland, strengthening the institutional innovation, and so on.