Non-surgical Cosmetic Practice and COVID.

The societal impact of the Covid-19 pandemic is profound, with most face-to-face interaction replaced by "virtual" working/socialising. An unanticipated consequence is increased dissatisfaction with on-screen appearance, resulting in a hefty 57% uplift in interest in facial cosmetic procedures--a phenomenon dubbed the "Zoom Boom.1 " This includes interest in botulinum toxin and dermal filler injections, which had already accounted for 75% of the pre-pandemic cosmetic market-share.2 The market demand, accelerated by the surge in interest during the pandemic, should motivate an increased understanding by healthcare professionals; especially as complications will undoubtedly continue to fall at the doorstep of an already overstretched NHS.