NEW TRENDS: What does a company need to land in a new market place?

Annotation Companies are facing “megachallenges” that require them to fundamentally rethink their strategies and tactics. These challenges are: demographic shifts, threat of financial system collapse, extreme weather caused by climate change and increasing limits on resources are both having an unprecedented impact, threatening corporate profits and global prosperity. Demographics are changing: the populations of emerging-economy nations, in contrast to the West, skew toward the young. New generations raised with new technological capabilities begin to fill positions of power. India’s middle class is now bigger than the entire U.S. population. Young people see opportunities and are hungry to go after them. Combination of more-educated people and less restricted flow of knowledge will yield continued growth and increasing productivity 1 . To manage them all parts of societygovernment and public institutions, the private sector, and citizens, must act in concert. Business with its financial and material resources and unique innovativeness and talent, must lead and is capable to lead the way. The very geography of capitalism is shifting. The fact that it’s taking root in different soil, capitalism itself will grow into something new 2 . Connectivity is not quarterly or physical, instead it is continual and virtual. Global companies are sensing networks.