The Effect of Ski Class Satisfaction on Re-participation of Ski in University Students: Focused on Double Mediations of Professor and Education Images

Abstract The purpose of this study was to analyze the effect of ski class satisfaction on re-participation of ski focused on double mediations of professor and education images.The results of this study were summarized in the following. Firstly, the satisfaction of ski class was statistically positive effect on re-participation of ski. Second, the indirect effect of the satisfaction of ski on re-participation of ski through the image of professor was statistically positive significant. Third, the indirect effect of the satisfaction of ski on re-participation of ski through the education image was statistically insignificant. Lastly, the indirect effect of the satisfaction of ski on re-participation of ski through the image of professor and education image was statistically insignificant.This result indicated that there was no the relationship of satisfaction of ski and re-participation through the double mediations which were professor and education images.Key words : Ski class, Satisfaction, Re-participation, Image of professor, Education image Corresponding author : 010-8748-9130, munfsu@pknu.ac.kr * 2011 ( ) (NRF-2011- 322-G00016).