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Is the "Made in Italy" a key to success? An emprical investigation
Is the "Made in Italy" a key to success? An emprical investigation
2016
Roberto Ruggieri
Fabrizio D’Ascenzo
Francesca Rossetti
L. Natale
L. Cappelli
Domenico Vistocco
Keywords:
Geography
Made in Italy
Economic history
Country of origin
Marketing
Willingness to pay
Business
Commodity
brand image
Correction
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