An integration of graduate competency model (GCM)
2016
The development of hospitality and tourism industry in Malaysia leads
to aggressive competition within the hotel industry in Malaysia
competing to win the fraction of share markets. As consequences, the
need to employ highly talented employees is inevitable. However, it
is believed that what academic institution offers were found to be
in contrast from the actual business needs. The purpose of this
paper is to integrate a fully fit graduate competency model that is
tailored to the needs and wants of the hotel industry in Malaysia.
This paper examines several competency models and frameworks to
develop a propose model with dimensions that fits the needs of the
Malaysian hotel sector. The outcome of the paper will provide
invaluable cohesive findings from the stakeholders towards the fully
fit model that best fit to the Malaysian hotel sector. As a result
this study will assist the academic institutions in preparing highly
competent workforce to the industry.
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