Subliminal messages in advertisements for fast food chains

Advertising is a media tool for various establishments to promote and to sell their products. This paper will explain what advertising is, with special reference to food advertising, as the focus of this paper, since food advertising is everywhere around us, and it is hard for consumers to resist the temptation to order an item of food, or to stop by for a quick snack whenever we see one. Next, the paper discusses what type of advertising strategies there are to appeal to the public. In the field of various strategic tools, this paper names several of them and later applies them in the analysis. Furthermore, the paper explores the subject of the impact of subliminal messages, and how they managed to appear in fast food advertisements. Consequently, the paper explains briefly what exactly subliminal advertising is. The theoretical part is followed by an analysis of a couple of fast food advertisements to determine what techniques are being used, as well as what subliminal messages are hidden beneath them. The paper ends with a brief discussion and conclusion.