The challenge for environmentalism
2002
Twenty years ago, environmentalists were portrayed as Jeremiahs, purveyors of
doom always ready to spoil the occasion. Talk of famine and global destruction
backed by unproveable computer predictions poured forth. As the world
economy apparently survived the OPEC oil price squeeze and the subsequent
anxieties about commodity scarcity, so the worst fears of the anxious were
alleviated. The world entered the 1980s in a new mood of optimism and marketorientated politics where squeezing the world’s poor became part of the process
of continued wealth creation. It was also assumed that the impoverished would
somehow remain manageable in terms of civil order and public health, and that
business could become even better than usual.
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