The Level of Internet Offer Development and Competitiveness of the Bank

The paper discusses the scope of internet support of bank services with special attention paid to the increasing competitiveness of the bank in the market of financial services. This topic is related to the problem of an effective use of the internet for the provision of innovative services of on-line banking. The presentation of the development possibilities of bank-offered services presented in the paper focuses on the most competitive areas of the on-line market. Among the recommended solutions, a crucial factor of bank competitiveness is highlighted, i.e. the capability of the bank to add value for its clients.