Analysis of Adoption Rate and Factors Affecting Rice Farming Business Insurance in Deli Serdang Regency

This study aims to determine the rate of adoption and the factors that affect rice farming business insurance in Deli Serdang Regency. This research was conducted in Deli Serdang Regency for the application of insurance for rice farming in North Sumatra. Rice farming business insurance has been socialized in 2016. This research was conducted in 2019. The total population in this study were 737 farmers from 4 districts in Deli Serdang Regency. From the results of slovin calculations, the number of samples taken was 88 farmers from 737 farmers registered in rice farming insurance. To prove hypothesis 1, rice farming business insurance in Deli Serdang Regency is in the high category and is analyzed using a scoring technique. To prove hypothesis 2, all factors (farm area, education, age, income level, length of farming, level of participation) effect the adoption rate of rice farming business insurance were analyzed using multiple linear regression. Results of the research and analysis carried out on this research the adoption rate of rice farming business insurance in Deli Serdang Regency is in the high category. The factors of income level, length of farming, level of participation have a significant effect on the adoption rate of rice farming business insurance, but farm area, education, and age have a unsignificant effect on the adoption rate of rice farming business insurance.