Design of tourism marketing management system based on SWOT analysis

In order to improve the accuracy and efficiency of tourism marketing management system, this paper proposes and designs a tourism marketing management system based on SWOT analysis. Under the premise of clear system requirements and functions, the overall architecture and network architecture of the system are designed. On this basis, the hardware of the system is designed. The main hardware of the system includes user login module, tourism marketing information management module and tourism market information database to meet the needs of the system. In the software design part of the system, the advantage opportunity type in SWOT analysis method is used to process the tourism marketing data and calculate the mapping feature dimension of the tourism marketing data, so as to improve the management efficiency and effectiveness of the system. The experimental results show that, compared with the traditional tourism marketing management system, the designed system has higher management accuracy and shorter management time. Therefore, the management system designed in this paper has stronger management performance and can meet the needs of tourism marketing management.