Momentum : getting and staying on topic during a brainstorm

Despite the prevalent use of group brainstorming for problem solving and decision-making within organizations, brainstorming sessions often lack focus and fail to produce quality ideas. We describe Momentum , a tool that elicits topic-oriented responses prior to a group brainstorm. In an exploratory study, we found qualitative differences in task focus, quality and rate of ideation, and efficiency of storytelling between users and non-users of the tool.