Special Session: Marketing and Consumer Wellbeing in Digital Environment: An Abstract

The objective of this special session is to explore the intersections among marketing, consumer well-being, and digital environment. The proposed research presentations will address a wide range of cutting-edge topics—digital unengagement, access economy, smart interactive services, social media spokesperson character, influencer, and compulsive media use. These topics are timely, novel, and important and thus are expected to stimulate active discussions at the AMS conference.