Impact of client preference on C2C business model adaptation: the case of Ebay and Taobao in China

Xiaojuan Fang

Impact of client preference on C2C business model adaptation: the case of Ebay and Taobao in China

2019

Xiaojuan Fang

Theoretical aspects. Factors influence client preference. Empirical study. Proposed research model, methodology and the questionnaire. Descriptive and frequency analysis.

Keywords:

Business
Knowledge management
research model
Empirical research
Business model
China

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