Corporate Social Responsibility and Competitiveness – a case study of ENGRO Corporation

The current study was an academic project which was meant to investigate the role of corporate social responsibility in the competitiveness of a business, particularly in the Pakistani perspective. The study was conducted in the perspective of a Pakistani public multinational, ENGRO Corporation. We analyzed the current CSR initiatives of ENGRO in Pakistan, its CSR expenditure during the last three years, its share in the total CSR expenditure in the industry, and the role of CSR initiatives in its competitiveness. We found that ENGRO’s contribution to CSR was significant as compared with its competitors and it was seemingly helping the corporation to achieve competitive edge over its contestants in the industry. However, our findings also revealed that despite gradually increasing revenues of ENGRO, there was not a corresponding increase in its CSR expenditure. The research endorsed the CSR role in competitiveness but also suggested that there was still a lot to do in Pakistan with regard to CSR initiatives and their role in competitiveness.