DIGITAL FARMERS MARKET APP (DFMA) TO PROMOTE E-TRADING OF AGRICULTURE

The agriculture is basic reason of production of food and raw material, which eventually is a reason for survival of the population in India. Retailers purchase goods from a manufacturer or a wholesaler and sell these goods to consumers in small quantities with high price. Mobile application plays a major assistance to serve digital marketing for the entire society with different services. There is a limited access to the digital market for small farmers/producers to sell their products. This project addresses e-trading of agriculture related products. An automation mobile application is developed for the same. Initially, the service commences by establishing direct interaction between small farmers/producers and customers. The app provides various information on agriculture products like product quantity, product price, product image, and GPS location of the product availability. The farmer shares all the information of the products that they need to be marketed. Accordingly, the buyer can view the product information through the app before procurement. The vendor also shares all the information about fertilizers and seeds that has to be sold to farmers. This benefits the farmer to buy seeds for their farming practice in procuring at optimal prices. The customers/buyers select the products required to procure and places a request which is sent as notification to the particular farmer with whom the requested product is available. Hence, the respective farmer directly communicates through “SmsManager API” and “phone call” icons in the designed mobile application. Thus, the app also serves and prevents with no retailers acting intermediately and thereby a direct trustful collaboration is formed between farmer and customer.