Crafts in the “La Tienda de la Universidad de Granada”.Project replica hydraulic tiles chapel Colegio Máximo de Cartuja

Crafts as part of the objective in the design of the strategic plan for the relaunch and update of “La Tienda de la Universidad de Granada”. This initiative is linked to research translated into product design, as a reflection of the local and cultural context that defines this university, its history, geography, heritage, authenticity and idiosyncrasy. A unique way of doing and understanding, with original, local and sustainable character. The commercial products generated by this institution have a double function, being an image and breathing university, as well as reinforcing the values of the city it represents, since it has a national and international positioning, due to the tourist influx that the city receives.of each project, aiming to generate a broad view of Sociotechnical Innovations